Photo provided courtesy of digitalart and freedigitalphotos.net.
I received compensation for this guest post, however my opinions are 100% my own.
There are now shows on television completely focused on the actions of a group known as extreme couponers. Don’t forget, though, that there are “normal” people who appreciate and use coupons as well. It’s time to ask yourself, are you using coupons? Continue reading for what types of coupons to use, how to distribute them, and reasons why you should do so.
Types of Coupons
The type of coupons you distribute to your customers depends entirely on your field, and on what your goal is. For example, if you are a restaurant and simply want a customer to come in and try something, you’d send a coupon for a dollar or percentage off of one meal. If you want more than one person to come in, or you want to generate a little more revenue, you might send out a buy one get one free or half off coupon for a meal. Some restaurants also will send out coupons for a specific or new dish they have developed and want customers to try. Maybe you need to get rid of a certain line or product, so you put those on clearance. There are many types of savings you can give to customers, so you just need to decide what your goals are.
How to Distribute Coupons
Another thing you have to consider is how you’re going to get the coupons out. There are many mailing services you can use, and some of these have a website they use as well. You can use circulars or the newspaper. You can use certain savings apps like iBotta or other ones, or use the Internet and send emails out to your subscribers. Group deals online are very popular right now, and that could be another avenue for you.
Reasons to Send Them
People love saving money. When it comes time for date night, a penny-pinching couple is more likely to go to the place that’s offering them rewards or a money-saving incentive than a place that’s not. Then, rather than giving a discount and having customers, you’ve lost customers to another business and made nothing. If you want more business, an easy question to ask yourself is “are you using coupons?” and if the answer is no, you know what you need to do.